Why We Exist
Our Mission
Our mission is simple: to create home fragrance products with captivating scents, beautiful minimalist designs, and the finest ingredients. We craft everything we love about luxury candles, but at accessible prices. Our scents are inspired by nature, travel, moments, and memories.
About Us
Live Inspired
Smoak is more than just home fragrance—it’s about creating moments of comfort, beauty, and inspiration. Our luxury candles, room sprays, and reed diffusers are thoughtfully crafted to infuse your space with scents inspired by nature, travel, and cherished memories.
Hand-poured in small batches in Cape Town, South Africa, our candles are made with 100% soy wax and natural wooden wicks for an eco-friendly, clean burn. We are committed to sustainability, using materials that are petroleum-free, cruelty-free, phthalate-free, and 100% vegan. Every element, from fragrance composition to packaging, is designed with care to offer a complete sensory experience.
At Smoak, we believe scent is deeply personal—it's tied to emotions, places, and the atmosphere you want to create. Whether you're celebrating a special moment, reminiscing about a treasured memory, or simply enjoying a quiet evening, our fragrances are crafted to be part of your story.
Where did the name Smoak come from?
Smoak is inspired by the delicate dance of fragrant smoke rising from a freshly lit candle—the way scent lingers and transforms a space. Rooted in craftsmanship and storytelling, our name reflects the timeless beauty of wood and the lasting presence of fragrance.
Our process blends traditional hand-pouring methods with modern, sustainable practices.
Our natural wooden wicks are ethically sourced from sustainable forests, ensuring a clean, even burn that enhances your candle experience. Each fragrance is carefully blended to evoke memories, spark inspiration, and invite you to slow down and savor the moment.
Light a candle, breathe deeply, and Live Inspired.
— Alrich x
Client Testimonial